Solutions for brands

C2PA for Brands — Check Content Credentials on Campaign and Product Media

C2PA Signer helps brand and agency teams review whether campaign assets, product images and partner media carry expected Content Credentials.

Trusted Signed but untrusted Invalid No credentials

Why brands need C2PA verification

Brands distribute visuals across many channels: campaigns, product pages, partner sites, social and retail media. Each asset can carry C2PA Content Credentials that record its origin, signing tool and integrity status — or it can carry none at all.

Brand and agency teams need a clear way to check whether an asset still matches its signed manifest, whether the signer is recognizable, and whether partner media includes the provenance signals the brand expects.

Provenance

Review declared origin, signer and credentials before brand media is approved or published.

Integrity

Check whether a signed asset still matches its C2PA manifest after review, editing or handoff.

Brand asset review workflow

01

Receive the asset

A campaign visual, product image or partner media asset is shared for review.

02

Open C2PA Signer

Launch the extension and drop the file into local verification.

03

Verify the status

Read the badge: Trusted, Signed but untrusted, Invalid, or No credentials.

04

Open the report

Inspect the manifest, declared actions, signature and certificate chain.

05

Flag and document

Export the report so the brand review is traceable across the asset lifecycle.

What the report can show

M

Manifest

The embedded C2PA manifest declaring claims and actions about the asset.

A

Actions

Declared editing and processing actions recorded in the provenance history.

S

Signature

Whether the manifest signature is valid and the asset still matches.

CC

Certificate chain

The signer certificate and whether it chains to a recognized source.

JE

JSON export

A machine-readable export for brand review records.

Common review scenarios

CA

Campaign asset

Confirm the signer is recognizable and the manifest is intact before global distribution.

PI

Product image

Check whether product images on partner pages carry credentials and intact integrity.

PM

Partner media

Review media supplied by agencies to confirm signals are consistent with policy.

MA

Modified asset

Verify whether a re-edited asset manifest is now invalid or updated, and document it.

What this does not prove

  • Authenticity guarantee: It does not prove that a product image is authentic or the underlying subject exists as shown.
  • AI detection: C2PA Signer is not a classifier for all AI-generated media and cannot identify all synthetic modifications.
  • Truth verification: It does not guarantee that No credentials media is fake, nor that signed media is truthful.

FAQ for brands

Can C2PA prove a product image is authentic?

No. C2PA surfaces provenance and integrity signals — whether the asset carries credentials, whether it still matches its manifest, and whether the signer is recognizable.

What does “Signed but untrusted” mean for brands?

The manifest has a valid signature, but the certificate does not chain to a recognized C2PA trust source. The signature is technically valid but not publicly recognizable trust.

Can we scan partner pages?

Yes. Page scan inspects visible, renderable media on the current tab so brand teams can spot assets carrying or lacking Content Credentials on live pages.

Can we integrate with a DAM?

The core extension runs in the browser. For DAM, CMS or publishing-workflow integrations, see the enterprise options for custom workflows and reports.

Add C2PA review to your brand workflow.

Check Content Credentials on campaign and product media, and keep a documented report for every reviewed asset.